It's about 40% give or take on either side in an average election, 30% hard core not voting against their party no matter what. About 20%-30% in the middle decide the outcome. That can vary 10% here or there by candidate and election cycle, but the general idea is sound and accurate. Reagan v Mondale was a landslide but the Dems put up a sacrificial lamb in Mondale and Reagan was one of the 5-6 most popular and persuasive Presidents in US history.
Bookmarks