You know, I had forgotten that Perot ran in 92. He ran again in 96. He garnered 19% of the popular vote in 92 and almost 9% in 96.
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It's about 40% give or take on either side in an average election, 30% hard core not voting against their party no matter what. About 20%-30% in the middle decide the outcome. That can vary 10% here or there by candidate and election cycle, but the general idea is sound and accurate. Reagan v Mondale was a landslide but the Dems put up a sacrificial lamb in Mondale and Reagan was one of the 5-6 most popular and persuasive Presidents in US history.