KSRBEvans
09-04-2014, 02:08 PM
From an article (http://gigaom.com/2014/09/04/twitter-cfo-says-a-facebook-style-filtered-feed-is-coming-whether-you-like-it-or-not/) about possible upcoming changes to a Facebook-like feed:
Earlier this year, when Twitter released its quarterly financial results, CEO Dick Costolo was asked whether the platform would ever implement a Facebook-style filtering algorithm, he hedged his answer by saying he wouldn’t “rule it out.” According to some recent comments from chief financial officer Anthony Noto, however, the company is doing a lot more than not ruling it out — it sounds like a done deal. And while that might help improve engagement with new users, it could increase the dissatisfaction some older users feel with the service.
At a financial conference on Wednesday in New York, the CFO provided some hints about the feature roadmap that new head of product Daniel Graf — who came to Twitter from Google in April — has in mind for the service, a list that includes better search and a move into group chat. But he also suggested that the traditional reverse-chronological user stream could become a thing of the past, as the company tries to improve its relevance. As the Wall Street Journal put it:
Twitter’s timeline is organized in reverse chronological order… but this “isn’t the most relevant experience for a user,” Noto said. Timely tweets can get buried at the bottom of the feed if the user doesn’t have the app open, for example. “Putting that content in front of the person at that moment in time is a way to organize that content better.”
Personally, I'd hate to see the change. The reverse chronological listing of every followed person is more thorough and very useful for live-tweeting an event like a UK game, for example. What say you?
Earlier this year, when Twitter released its quarterly financial results, CEO Dick Costolo was asked whether the platform would ever implement a Facebook-style filtering algorithm, he hedged his answer by saying he wouldn’t “rule it out.” According to some recent comments from chief financial officer Anthony Noto, however, the company is doing a lot more than not ruling it out — it sounds like a done deal. And while that might help improve engagement with new users, it could increase the dissatisfaction some older users feel with the service.
At a financial conference on Wednesday in New York, the CFO provided some hints about the feature roadmap that new head of product Daniel Graf — who came to Twitter from Google in April — has in mind for the service, a list that includes better search and a move into group chat. But he also suggested that the traditional reverse-chronological user stream could become a thing of the past, as the company tries to improve its relevance. As the Wall Street Journal put it:
Twitter’s timeline is organized in reverse chronological order… but this “isn’t the most relevant experience for a user,” Noto said. Timely tweets can get buried at the bottom of the feed if the user doesn’t have the app open, for example. “Putting that content in front of the person at that moment in time is a way to organize that content better.”
Personally, I'd hate to see the change. The reverse chronological listing of every followed person is more thorough and very useful for live-tweeting an event like a UK game, for example. What say you?